The internationalization of finance and markets, among other elements, has transformed the world economy. Individuals, households, firms, governments, and central banks, operate in an integrated universe – the global market – and are confronted with a much more complex competitive landscape. High volatility causes forecasts to hardly predict the future, and typical planning cycles to be somewhat unreliable. More broadly, in our global market, traditional strategy tools fail to successfully address volatility, do not adequately consider the landscape complexity, and hardly account for different views and perspectives.
However, while the world dynamics change, our clients continue to ask the same questions: (a) which market they should approach next, and why: (b) how they should adapt their products or services before entering a specific market; (c) how their business can take advantage of high-growth and/or high-risk geographical areas; (d) how the commodity market will look in the near future, and how a specific change will affect their market share and profitability; (e) how exchange rates will change, and how they can hedge against fluctuation risks; (f) how will the demand for their products and services will change in the short, mid and long run: (g) how will regulations change in their home and target markets; and (h) what happens to the their overseas investments if there’s a change in the local, state or central government.